|
Marketing
and Channel Service
The
key to a successful commercial launch is an effective,
properly targeted Marketing Plan. Too often, companies
enter into the marketplace and spend millions of dollars
on misdirected advertising before taking the time to assess,
analyze and formulate a professional marketing strategy.
Implementing an intelligent Marketing Plan that appropriately
positions your company and products is paramount to entering
your desired market space in the most efficient manner
possible.
MapleCanada
Business Development begins the process
of writing your marketing plan by undertaking a thorough
industry analysis that includes researching the size of
the market, current trends, demographics and competition.
Our marketing analysis will naturally lead to the plan
for "selling" the products. Sales projections
will be made for each market segment and will identify
the efforts necessary to achieve your sales objectives.
Properly defining your objectives and quantifying the
opportunity are critical to professionally designing your
marketing, advertising and sales strategy. Your custom
designed, informed sales and marketing strategy is key
to achieving your targeted sales and market share. MapleCanada
Business Development
does the research and strategic planning to let
you and your investors better understand the value of
the market, and the competitive advantages that your company
can leverage to gain maximum marketplace potential.
Equally
important is knowledge of industry-specific standards
in marketing products and services. These standards may
include packaging, pricing or distribution channels. The
professionals at MapleCanada
Business Development have prepared marketing
plans for many industries, and can provide the leadership
necessary to help create a solid, industry-specific marketing
plan. The thought-provoking exercise of preparing a strategic
marketing plan can save your company hundreds of thousands
of dollars while ensuring your successful market entry.
|